Tommy Buckman, the ne'er-do-well son of dime store magnate John Buckman, is given one last chance to succeed by surveying a possible location in New England for the opening of another store in his father's chain. Arriving in the town of Winton, Tommy lands in jail and, disowned by his father, is bailed out by Nina Potter, whose father owns the only dime store in town. Tommy accepts a job as a delivery boy in the Potter store and soon rises to the post of general manager. When Buckman opens the store across the street, Tommy, now an adroit manager, corners the market. Old Buckman is sent for, and when he arrives to discover that his own son has beaten him in business, he consents to Tommy's marriage to Nina and withdraws his store from the town of Winton.