Comic goings on in this series set in an English holiday camp called Maplins. The title comes from the camp's greeting, which the staff are meant to say with enthusiasm but all too often the camp guests are the last thing on their minds. Ted's the camp comic but is always on the lookout for a way to make money. Gladys has her eye on the boss, and Peggy wants to swap her mop and cleaner's outfit for a "yellow coat".